What is it ? This is the fundamental question, that sits atop Bela Lugosi's pyramid : and a question (like all other questions) that can produce an infinite set of responses or ideas. In order to understand something clearly we must first ask: what is it? and then attempt to produce the best idea in response. Any effort to attempt to do any of these basic steps of communication is most often greeted with bemusement or derision. It is noticable that the level of derision often increases according to the person's level of "education." Funny that. Traditional...